George Town, Cayman Islands, July 25, 2007

Foster's Food Fair IGA Announces First "Watch & Win" Winner

Throughout the month of July Fosters Food Fair IGA and Alfresco Advertising, Cayman’s in-store digital media company, are running a huge contest at all major Fosters Food Fair IGA locations. Customers simply have to watch the giant TVs within the stores and answer one easy question on the back of their register receipt. Each week a name is drawn and the lucky winner receives a top of the range Motorola Z3 RIZR phone sponsored by contest partner Digicel.

This week’s lucky winner Ms. Sandra Rowe was presented with her new Motorola Z3 RIZR phone by Mr. John Byrne of Digicel Cayman Islands at the Fosters Food Fair IGA airport store.

“We are delighted that we had over 1,350 entrants into the contest in the first week alone, which is a great response. The good news is that customers can enter the draw as many times as they like and there are still 3 great Digicel RIZR phones left to win this month” said Kevin Loughery Marketing Supervisor for Foster’s Food Fair IGA.

“We are pleased with the very positive feedback we’ve had on our big screen TV in-store digital media program from people shopping at Foster’s and from our advertisers. Foster’s Food Fair IGA locations are some of the highest foot traffic locations in Cayman and advertisers get fantastic exposure to a huge mass audience for a very inexpensive price. Contests like these not only enable Foster’s customers to win great prizes but ensure our advertisers get thousands more eyes viewing their adverts each month giving even better return on their advertising investment” said Hilary McKenzie-Cahill Managing Director of Alfresco Advertising Ltd.

“Digicel loves to get involved with community contests for residents and we are happy to be part of Foster’s Watch and Win program” said Mr. John Byrne of Digicel Cayman Islands.

There are still 3 more weeks to go on this Watch and Win Contest and still 3 great Motorola Z3 RIZRs from Digicel to win, so pop by your nearest Foster’s Food Fair IGA store today and watch the big screen TV to answer a simple question: What is Ecay Earth?